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November 2013 Volume 17 . Number 1. ISSN :2305-4557

Title

EXPLORING THE INFLUENCE OF ADVERTISING ON CONSUMER BRAND PREFERENCES TOWARDS MOBILE PHONE: NORTHERN REGION OF MALAYSIA

Author

Bibi Noraini Bt Mohd Yusuf, Shazwani Bt Shafri

Source International Journal of Social Sciences  pp 001-020    Vol 17. No. 1 -- 2013
Abstract

The more advance in technology of the mobile phones, the higher the rank the user is seen in the eyes of other people. Many people in this world believe that their mobile phones seem to be a fashion statement. It says something about the owner, much like owner clothing. Even though mobile technology often simplifies the complexion of everyday tasks, cell phone owners can also encounter some problems and unwanted interruptions in using their phones. Sometimes, consumers do not know why they made the decision in purchasing that particular brand of phone. Perhaps the following factors as proposed by the researcher,  which are brand loyalty, price, quality, social influence or the mobile phone features might be the reasons that influence the consumer when deciding to purchase mobile phones. The researcher has selected quantitative research as suitable to obtain the desired results, as this approach was deemed as the most suitable and appropriate to test the hyphotheses. For this research, the researcher chosed the simple random sampling, where the respondents were potential consumers located in the vicinity of Kangar, Perlis. The number of respondents targeted to answer the questionnaires were 100. Based on the analysis conducted earlier and after the results were tabulated, brand loyalty, quality and social influence are lead to consumer purchasing mobile phones. Price and mobile phone features have negative relationship with consumer purchasing mobile phones.

Keyword

brand loyalty, quality, social influence, price, mobile phone features and consumer purchasing mobile phones.

 

 

Title

THE USE OF NATIONAL POWER  AS A STRATEGY  IN  COUNTERING
ASYMMETRICAL WARFARE

Author

 Dr. Dini Dewi Heniarti

Source International Journal of Social Sciences  pp 021-039    Vol 17. No. 1 -- 2013
Abstract

Strategic asymmetry uses some sort of difference to gain an advantage over an adversary. Many of history greatest generals had an instinct for it. Like the US military in the Gulf War, Mongols under Genghis Khan and his successors often used superior mobility, operational speed, intelligence, synchronization, training and morale to crush enemies in lightning campaigns.There is more to precision than simply hitting the right target. Military strategists and commanders must think in terms of psychological precision as  ell—structuring a military operation to shape the attitudes, beliefs and perceptions among the enemy and other observers, whether local noncombatants or global audiences.[Asymmetric approaches] generally seek a major psychological impact, such as shock or confusion, that affects an opponent.s initiative, freedom of action or will. Asymmetric methods require an appreciation of an opponent.s vulnerabilities. Asymmetric approaches often employ innovative, nontraditional tactics, weapons or technologies and can be applied at all levels of warfare strategic, operational and tactical and across the spectrum of military operations. In Indonesia there are various media  used by these groups to take advantage of technology and information to be issues that could shake the dominance of the state and governance. This resistance was systemically in order to gain the hearts and minds of the people and can eventually destroy the country from within. It is convenient to organize the study of national power by distinguishing between natural and social determinants of power. The natural determinants (geography, resources, and population) are concerned with the number of people in a nation and with their physical environment. Social determinants (economic, political, military, psychological, and, more recently, informational) concern the ways in which the people of a nation organize themselves and the manner in which they alter their environment. In practice, it is impossible to make a clear distinction between natural and social elements. For instance, resources are a natural factor, but the degree to which they are used is socially determined. Population factors, in particular, cut across the dividing line between both categories. The number of people of working age in the population affects the degree of industrialization of a nation, but the process of industrialization, in turn, can greatly alter the composition of the population.

Keyword

national power; strategy; asymmetric warfare.

 

 

Title

ECONOMIC INTEREST, LAW AND POLICIES OF FRAUD CONTROL    

Author

Hycenth Amakiri Ajie , Akekere Jonah, Ph.D

Source International Journal of Social Sciences  pp 040-052   Vol 17. No. 1 -- 2013
Abstract

The paper examines the behavior of leaders in relation to the oath of office they took on assumption. Formal economic and modern statistical techniques were employed in the model of voting behavior using the rational choice model. The economic model presumes that a leader was   motivated by self-interest to maximize the satisfaction he received from the choice made. The economic model indicates that the leader weighed the benefits and the costs to himself of his actions. Thus a leader acted individually to maximize the net benefit he received from the society. The paper also sees law as a system of rules usually enforced through a set of institutions. It shapes policies and services as a primary social mediator of relations between people. Law thus provides a rich source of scholarly inquiry into legal history, philosophy economic analysis or sociology. The paper further posits that all legal systems have the same basic issues, but each country categories and identifies its legal subject in different ways. The paper describes fraud as “the misuse of an organisation’s resources or using one’s position and power for personal gain. Basic principles of effective fraud control were identified.

Keyword

Economic Interest, Law, Fraud Control, Risk Assessment, Workplace.

 

 

Title

REGIONAL TARGETS AND STRATEGIES FOR THRACE REGION IN TURKEY: A SWOT ANALYSIS FOR COMPETITIVENESS

Author

Meltem Okur Dinçsoy

Source International Journal of Social Sciences  pp 053-066    Vol 17. No. 1 -- 2013
Abstract

In the 20th century, economic growth and development became a main goal of many countries in the world; and the world entered 21th century with a rapid globalisation process. With this process, regional studies gained global importance at all socio-economic levels. Therefore, we investigated current developments in Turkey focusing on Trace Region which is of utmost importance with its geographic location and socio-economic characteristics. In order to perform an appropriate analysis, general situation in Turkey is revealed in terms of regional components and SWOT analysis of the region is performed by the information received from different parts of Thrace. We also assess competitiveness of the region with aforementioned holistic perspective. We observed that Thrace region has a huge agricultural potential which can be transformed into socio-economic benefits. Also, the region has a high level of education; however, educated people cannot be adequately employed in the region. The other significant points identified in this study appeared as the necessity of providing product diversification, increasing employee productivity, evaluating rural tourism potential, improving the condition of the disadvantaged group in the rural, and developing standard of living taking spatial features of the region into consideration.

Keyword

Regional Development, Rural Development, Regional Competitiveness, Trace Region, SWOT Analysis

 

 

Title

COORDINATION WITHOUT A COORDINATOR AND SUBORDINATION WITHOUT A SUBORDINATOR IN ENGLISH AND INDONESIAN COMPLEX SENTENCES: A COMPARATIVE LINGUISTIC STUDY

Author

Yuristia Wira Cholifah

Source International Journal of Social Sciences  pp 067-074    Vol 17. No. 1 -- 2013
Abstract

This paper reports on the coordination without a coordinator and subordination without a subordinator in two languages: English and Bahasa. This paper highlights the way in which the author analyzed articles from three different language sources: C’nS magazine, Indonesian Newspapers by using analysis descriptive method. In detail, this study demonstrates what clauses there are in the complex sentences in English and Bahasa, what relationships are drawn by the clauses of the complex sentences in English and Bahasa, and what similarities and differences are shown by the clauses of the complex sentences in English and Bahasa in the issue of coordination without a coordinator and subordination without a subordinator as mainly outlined by Hodges and Whitten (1984), Sneddon (1996), and Halliday (1994, 2004). Some of the research results are most coordinator omitted in English is and, but in Indonesian are dan, and or, the omission of the coordinator and subordinator in English and Indonesia is replaced by the use of punctuation comma (,) to show the relationship between clauses.

Keyword

complex sentences, coordination without a coordinator, subordination without a subordinator, comparative linguistics, English, Indonesian language

 

 

Title

LOCAL WISDOM SOCIO-CULTURAL OF MINANGKABAU SOCIETY
IN INDONESIA

Author

Erni Hastuti, Defi Julianti, Donny Erlangga, Teddy Oswari

Source International Journal of Social Sciences  pp 075-079  Vol 17. No. 1 -- 2013
Abstract

Local wisdom identification of Minangkabau society can be used as an example to maintain various characteristics from the nomads especially those who work as merchants. Local wisdom of Minangkabau society must be strengthened in order to solve problems in social system to face of global issues and also have a huge impact for the sustainability of local communities.
The purpose of this study focuses on the high etnolinguistic value of local wisdom of Minangkabau society which has been brought to inter-island migration. Researcher tries to know the strength of values from the nomads, how to maintain and develop it related to times and what kind of effort to anticipate the influx of foreign culture and other cultures that unsuitable with the local wisdom which is possessed by the Minangkabau community in particular.
The usage of research method is descriptive qualitative method, by conducting surveys and focused group discussion for documentation, recording, visualization. This research has Minangkabau aphorisms(papatah-patitih) and custom of all life aspects in overseas. This result is packaged in the form of an e-book compact disk for Indonesia society in general.

Keyword

local wisdom, social, culture, Minangkabau

 

 

Title

STUDY OF FACTORS AFFECTING THE ISMAILIDS’ VOLUNTARY PURE OBEDIENCE (VPO) BASE ON FUZZY APPROACH

Author

Ali Asghar Sadabadi, Ali Asghar Pourezzat, Mohammadreza Farhadi Kia

Source International Journal of Social Sciences  pp 080-091    Vol 17. No. 1 -- 2013
Abstract

Hassan Sabah’s particular style of leadership, and his followers’ special style of VPO, are among the most outstanding cases in studies of leadership stylistics and the process of VPO; such reports are intriguing, as the Ismailids enjoyed total freedom of choice, while obeying their leader even at the cost of their lives. This study has tried to explore the reasons behind VPO, and using a case study approach, to examine the social group behavior of the Ismailids during the rule of Sabah. To that end, historical and interpretive action research was used to study why the Ismailids purely obeyed Sabah; subsequently, the initial codes were analyzed and revised several times, using the software MAXQDA, and then, 4 main factors and 18 sub-factors were identified; and eventually, experts opinion was sought, and using the Fuzzy Analytic Hierarchy Process, the root causes of the phenomena were ranked. Results indicate that factors including the social status of the leader, his power of coercion and his potential to satisfy material needs had the slightest effect on the group’s VPO, whereas factors such as religious leadership, the leader’s skill of social influence, and the followers’ religious conviction were the most influential on VPO among the group. As to the main factors, Sabah’s special style of leadership was suggested to be the most effective in VPO of the Ismailids.                                                                                                                                                               

Keyword

Voluntary Pure Obedience (VPO), The Ismailids, the Fuzzy Analytic Hierarchy Process among groups, Sabah

 

 

Title

‘HELLO SWEETIE PIE’: A SOCIOLINGUISTIC ANALYSIS OF TERMS OF ENDEARMENT IN A GHANAIAN UNIVERSITY

Author

Joseph Benjamin Archibald Afful , Mark Nartey

Source International Journal of Social Sciences  pp 092-101    Vol 17. No. 1 -- 2013
Abstract

Following Brown and Gilman’s (1960) study, sociolinguists have shown an increasing interest in the use of address forms in various social milieus such as religion, politics, media and academia. Using a two-pronged conceptual framework derived from interactional sociolinguistics and an ethnographic research paradigm, this study explores how students in a Ghanaian public university address one another, strategically deploying varied terms of endearment. Three key findings emerged from the study. The first finding is that university students use epithets, flora terms, royal terms and coinage from personal names as key terms of endearment. Second, these terms of endearment serve socio-pragmatic purposes; and third, the use of endearment terms among Ghanaian university students, as Afful (2006, 2007) intimates, suggests the innovativeness, playfulness and creativity of the students as well as the warmth and conviviality and/or vivacity of African culture, even in an educational provenance. These findings have implications for inter/cross-cultural communication, language use at an educational institution, and further sociolinguistic research on terms of endearment.

Keyword

address forms, endearment term, ethnographic-style, students, university

 

 

 

Title

WRITING ERROR OF DYSLEXIC STUDENTS
IN THE ASPECT OF ENGLISH LANGUAGE SPELLING

Author

Meiyanti Nurchaerani, Eva Tuckyta Sari Sujatna, Ypsi Soeriasoemantri & Elvi Citraresmana

Source International Journal of Social Sciences  pp 102-108    Vol 17. No. 1 -- 2013
Abstract

This study was focused on students with writing dyslexia which known as Dyslexic who have difficulties on writing in English language. The main purpose of this study is to acknowledge the error that is made by dyslexic students based on Border & Jarrico (1982) particularly on the spelling errormin writing process. The study was taken at Sekolah khusus Yayasan Pantara Jakarta, Indonesia. Writing tests were used in this study. The writing and spelling test was concluded by practicing some words which were taken from Lerner’s theory especially about basic sight words which suitable for children in 3rd grade of elementary school as the means of doing the tests. The findings found that sample has experienced the difficulty of Dyseidetic dyslexia and Dysphonetic-dyseidetic dyslexia.

Keyword

Dyslexia, Dyslexic, Language disorder, Writing aspect, English language